H&M this morning released its first commercial for David Beckham Bodywear, which will make its debut during the second quarter of the NFL championship final.
Starring the man himself, the 30-second black-and-white ad, set to the song Don’t Let Me Be Misunderstood by The Animals, shows close-ups of the soccer star’s many tattoos and flawless body.
Of course we do get a glimpse of the products in question, right at the very end. The soccer star sports a pair of briefs, which will retail for $12.95 (N 2,100), and trunks, which will be priced at $14.95 (N 2,400).
Mr Beckham admitted he was excited that the ad would be airing in such a high-profile spot.
He said in a press release: ‘I’m excited about my bodywear ad featuring in this year’s Super Bowl.
‘My design team and I spent 18 months developing the collection, it’s been a fantastic collaborative experience, and I’m very happy with the end result.
Like every fan, I’m looking forward to Super Bowl Sunday.’
Steve Lubomski, Director of Marketing for H&M North America, echoed the star’s sentiments.
He added: ‘We’re thrilled about David starring in our Super Bowl spot, which kicks-off the North American launch of the global David Beckham Bodywear collection.
We’ll reach a significant number of our consumer base during the Super Bowl, and we’ll continue the momentum with a 360 degree marketing campaign that includes social media, national advertising, PR and consumer engagement.’
H&M is also promoting the launch with a huge ad on the corner of 8th Avenue & 34th Street in Manhattan.
A full body-length image of Mr Beckham modelling the new trunks will be hand-painted over a period of two weeks and completed by Super Bowl weekend. The process will be captured on video and shared as a time-lapse video on YouTube.
The David Beckham Bodywear line will go on sale on Thursday, just in time for Valentine’s Day.